THE BREEDLOVE STORY
With longtime Breedlove artist and singer-songwriter Pete Mroz and music industry executive Shannon Pollard taking ownership of the company in 2025, it’s a new day at Breedlove. With a deep respect for the brand’s legacy and values, the new owners bring a fresh energy and passion, along with a player’s perspective, to lead Breedlove into an exciting and dynamic next chapter. With a mission to preserve the integrity of the Oregon workshop and refine and refresh the product line, the new Breedlove team draws inspiration from the artists and stories that have built Breedlove into a leader and industry innovator.
The origins of Breedlove Guitars go back to 1990, when luthiers Larry Breedlove and Steve Henderson set out to build extraordinary acoustic guitars. Working out of a small workshop in Tumalo, Oregon, they began designing instruments that challenged convention and prioritized sound, playability, and sustainability from the start. In the years that followed, Larry’s brother, Kim Breedlove—a talented inlay artist and luthier—joined the team, helping shape the brand’s aesthetic and creative identity.
Breedlove was acquired by Tom Bedell in 2010. Under his leadership, Breedlove grew with the introduction of Sound Optimization®—a breakthrough process of individually tuning each top and back to maximize tonal potential.
SOUND OPTIMIZATION
Breedlove Sound Optimization is the process that ensures every guitar delivers exceptional tone, balance, and consistency—model after model. Rather than treating instruments as identical builds, Breedlove luthiers hand-tune each top and back based on the unique properties of the wood. This hands-on approach allows every guitar to reach its full tonal potential, responding clearly and musically across all playing styles. By listening, adjusting, and refining throughout the build, Breedlove achieves a rare combination: instruments that are individually voiced yet remarkably consistent. Sound Optimization is why every Breedlove feels familiar in your hands and sounds inspiring the moment you play it.
Feel, sound & quality
Comfortable, effortless, and amazingly playable, a Breedlove guitar feels right the moment you pick it up. From the first touch of the fretboard, nothing feels quite like a Breedlove, inviting you to keep playing. That feel is matched by a sound built on proven tonewood pairings players recognize and love—rich, resonant, balanced, and timeless. Behind both is unwavering quality. Every Breedlove guitar is handmade and hand-voiced in Bend, Oregon, where skilled luthiers bring the same care and attention to detail to every instrument, from the most approachable models to the most refined, ensuring consistency, character, and inspiration in every guitar.
Today, every Breedlove guitar is handcrafted in Bend, Oregon to deliver a consistently optimized sound and playing experience. Combining hand-selected tone woods and classic body shapes with time-honored craftsmanship and obsessive attention to detail, a Breedlove guitar offers a fresh take on timeless tradition.
Breedlove – Thirty-Five Years of Craftsmanship, Community, and Sound.
Embark on a journey of musical self-expression with the Breedlove Guitars Custom Shop—where your dream instrument begins to take form. If you’ve ever imagined a guitar built specifically for your hands, your sound, and your style, our Custom Shop team is ready to help you start that conversation. From selecting tonewoods and shaping the voice to dialing in finishes, appointments, and subtle details, our skilled artisans work closely with you to bring your vision to life. Whether you’re chasing a particular feel, a distinct sonic character, or a guitar that reflects who you are as an artist, we’re here to guide the process from first idea to final note. Reach out to our Custom Shop team and take the first step toward creating a truly personal instrument—one built to inspire a lifetime of music.
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THE FEEL
Words like comfortable, effortless, and amazingly playable instantly come to mind when you pick up a Breedlove guitar. From the moment your fingers hit the fretboard, it’s clear: Nothing feels quite like a Breedlove guitar. Once you pick it up, you won’t want to put it down.
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THE SOUND
Breedlove starts with proven tonewood pairings that deliver the sounds that players recognize and love. Rich, resonant, balanced, and timeless, that’s the Breedlove sound
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THE QUALITY
Every Breedlove guitar is handmade and hand-voiced in our Bend, Oregon custom shop. From our most approachable series to our high-end builds, every Breedlove guitar carries the same craftsmanship and attention to detail.
